The exhibition is not closed, the live broadcast is more wonderful, cut into the "cloud" mode of the 114th China Daily merchandise fair and smart life Expo since the curtain opened on July 23, gathering potential, popularity, has fully ignited the entire department store home market。

On the first day of the exhibition, a large number of fans conducted online "onlookers" on the exhibition, and the innovative "cloud shopping" department store mode made everyone call it "fun".。On July 24, the department store will enter the second day, and the on-site activities will be more exciting。In addition to the exhibition area exhibits continue to show their strength, the new summit forum, online live broadcast and TAP diamond VIP procurement special activities will take turns, and the good drama will live up to the audience's expectations for a year。

Accurately capture the trend of China's home department store product trend analysis report was officially released

In order to better serve the audience, let the exhibition do a "new" and "mind", the 114th department store will launch a professional forum on the second day to attract many professional visitors to visit, insight and share, while visiting and exchanging knowledge and ability to improve。

In the morning, the department store meeting "2020 Home department store Product Design and Future trend Release" was held first。Like the fashion circle, the fashion trend of department store home products also leads the aesthetic direction of the entire industry。In order to comply with the consumption upgrade，Department store Association and Rainbow Development network co-authored and released the "2021-2022 China Home Department Store Product Trend Analysis Report"，From color, theme, pattern, tableware, kitchen supplies, home textile design, product modeling design, ecological friendliness, materials and other ten dimensions insight into the forefront of the department store industry，Help companies capture industry trends。

With the official release of the "2021-2022 China Home department store product trend Analysis Report", Yi Zhang, founder of brand management consulting, who was specially invited by the organizers, also took the podium to interpret the content of the report on the spot and explore the trends of department store home design in 2021 with the audience。

IP licensing business opportunities huge professional forums to help enterprises enhance brand value

The traditional department store industry has great vitality in IP licensing cooperation, and more and more brands are beginning to realize the added value IP brings to the brand。At the 114th session of the Department Store Conference, the theme forum of "IP Authorization enables high-quality development of the department store industry" brought together distributors, agents and production enterprises from upstream and downstream of the department store industry to pay attention to IP authorization through industrial exchanges and improve brand appeal and attention。

Li Ling, Licensing director of China Toys and Baby Products Association，On-site analysis of the "2020 China Brand Licensing Industry Development Report"，Shanghai Pinyuan Wenhua CEO Qiu Fei, Shanghai New World Damaru department store manager Wang Wei，Youyang Culture Media general manager Sheng Hao，Beijing happy culture COO Chen Li and other senior experts，Also speaks on IP licensing expertise，We will jointly discuss plans for development，It fully empowers the traditional department store industry。

The cooking show continues with online celebrity anchors combining to create a department store on the tip of the tongue

The first day of the department store held a colorful online live broadcast, and the second day the audience's popularity was still unabated。Big stomach mini and Mala Dezi two head flow food anchors appeared in W7 Hall food Lab, continue to stage a food cooking show, and live in Douyin simultaneously。

The public sustains not only the enjoyment of taste buds on food, but also the intimate contact with the powerful and designed kitchen supplies behind it。With the help of the department store platform, the audience and fans have the opportunity to deeply interact with their idols, taste delicious, and experience the unique quality of brand kitchenware。And the big stomach mini and Mala Dezi grounding performance, more deeply contains their unique understanding of the taste of happiness, which is impressive。

Head traffic enterprises enter TAP diamond VIP service to start the procurement and docking special 

TAP Diamond VIP Club service launched in Hall N5 Business matching area，For Shandong Weifang Department Store, Tianhong Group, Hefei Fan tomorrow Supplies, Lianhua supermarket, Sanjiang Shopping Club, Hualian Premium, Credit Building and other 13 enterprises to provide different sessions of "purchasing and matching - special activities"，Not only improve the customer purchasing experience，And let customers harvest a large number of orders。

It is worth noting that there are three companies from the e-commerce and MCN institutions involved in the selection and docking, which are newly settled enterprises after the department store expands the buyer channel, and all of them have extraordinary origins。Xinxuan is a strict selection brand founded by Mr. Xin Youzhi, a well-known Internet red enterprise IP, conservatively estimated that Xinxuan will create 100 billion GMV in 2020。Pink Image Life is a comprehensive sharing social e-commerce platform for the whole network and all categories, and is committed to the aggregation and recommendation of comprehensive e-commerce/life service platforms。Mala Deci is a leading MCN organization of China's No Worries media's network celebrity master, Tiktok, Weibo, Taobao gold anchor, fans tens of millions, committed to providing good source goods to let users enjoy a better life。The new head enterprise settled in the buyer's day group, which brought a vigorous popularity to the department store, and the individual also harvested a lot of business opportunities。

Shopping in the department store, enjoy the gift, in the N5 hall Pinduoduo negotiation room, the department store strategic partner Pinduoduo presented three gifts to the audience: a heavy gift Pinduoduo live bargain group, two heavy gift department store will choose products for a limited time to kill, three gift department store industry traffic support。Pinduoduo triple gift enables the "new department store" consumption era, the simple gameplay is impossible to refuse, both exhibitors and visitors have benefited from it。

The 114th Department Store meeting, which has gradually become better, showed the same professional and wonderful on the second day。Department store boutique, hot live, professional forum everywhere amazing;Network red anchors, professional audiences, massive orders are not a few。Tomorrow the 114th department store will be officially closed, looking forward to the exhibition with the industry as paper, strength for pen, write a more beautiful and grand chapter of recovery of the department store home industry。